M+ / Design Trust Research Fellowship 2021 Public Presentation

21. 3. 2022

Anouchaka van Driel, M+ / Design Trust Research Fellow of 2021, will present her research findings “China and the ‘Cosmotechnics’ of Fashion” at an online public talk on 31 March 2022, followed by a panel discussion with Shaway Yeh, Group Style Editorial Director of Modern Media and Founder of YehYehYeh.

Anouchaka van Driel, M+ / Design Trust Research Fellow of 2021

Fashion manifests itself as a visual language and culture, and a social practice, constantly redefined by social interactions. Technology continues to influence contemporary living trends, especially in China and its fashion landscape.

Referencing techno-philosopher Yuk Hui’s concept of ‘cosmotechnics’, Anouchaka van Driel, investigated China’s fashion sector today and the changing dynamics between designers, users, and consumers through the mediated relationships of online platforms. Her public talk will examine their impact on the design, creation, marketing, and consumption of garments and clothing, including the surrounding social ephemera of style. It will also explored the impact of COVID-19, which has exacerbated and accelerated changes already in motion, such as a new form of de-globalised production.

Image courtesy of Anouchaka van Driel

After her presentation, the public talk was followed by a panel discussion with Shaway Yeh (Group Style Editorial Director of Modern Media and Founder of YehYehYeh), moderated by Tanja Cunz (Associate Curator of Design and Architecture of M+).

Entering its 8th year in 2022, Design Trust is pleased to co-host with M+ the Design Trust / M+ “Research on the Move” Fellows-Reunion talk at M+. Due to the current situation, the symposium style talk and its related events have been postponed to June 2022.