Designed by: Kevin Mak, @streetsignhk with Ken Fung, in collaboration with Lee Kin Ming, China Bright Production
Design Trust Affiliation: Friend of Design Trust
Description:
A sad truth is that traditional Hong Kong signboards are disappearing beauties, and despite the efforts by @streetsignhk to preserve, promote, and educate around the cultural, historic, and aesthetic value of signboards, certain signboards inevitably face demolition under the current signboard control system.
@streetsignhk has created an ice mold for homemade cocktails, with characters provided by Mr. Lee Kin-ming, a digitised font based on handwritten characters by signboard calligrapher Mr. Lee Hon. The melting of the ice acts as an analogy to the disappearing of the signboard streetscape in Hong Kong, in the hopes of raising attention and initiating discussion around their cause – especially when many are confined to their homes and with shops facing threats of closures during the COVID-19 period.
Image Credit: Kevin Mak, @streetsignhk with Ken Fung, in collaboration with Lee Kin Ming, China Bright Production