017 I Love You but I Need to Keep a Safe Distance

Designed by: Joel Austin and Kwan Q Li

Design Trust Affiliation: Design Trust Seed Grantees

Description: 

A lack of international consensus and evidence surrounding healthcare advice can cause fear, insecurity and mistrust. In response, Joel Austin and Kwan Q Li have designed a device to ask whether living within a spectrum can be a new way of embracing uncertainty.


‘I Love You but I Need to Keep a Safe Distance’ is a compact measuring device offering four social distancing metrics that allow users to conform to ambiguous global hygiene standards. Upcycled from scrap materials, the all-in-one measuring tape features extendable lengths of 100, 150, 180 and 200 cm, helping users to distance themselves according to the health advice of different governments and organisations.

Image Credit: Joel Austin and Kwan Q Li