004 Hong Kong Beiwei Zansyu Cookie Cutters

Designed by: Adonian Chan, Trilingua

Design Trust Affiliation: DTFS 2019 Mentee/ Design Trust Seed Grantee/ 2017 Gala Co-Creative Director

Description: 

Type designer Adonian Chan has designed and made cookie cutters in the style of the uniquely-Hong Kong Beiwei Zansyu, a font that had defined the city’s visual culture for decades and he had researched with the support of Design Trust. 

Pictured are cookies cut out in the shape of the Chinese character 惡 (“evil”). The former DTFS Mentee and Seed Grant recipient explains that the concept behind this design is “to create something more positive, ‘digestible’ and light-hearted out of something that is conceived as unfavourable,” putting forth an optimistic perspective amidst the challenging landscape of the ongoing pandemic in Hong Kong and beyond.

Image Credit: Adonian Chan, Trilingua

Website: Hong Kong Beiwei Calligraphy