Design Trust Seed Grant

Sustainable Design, Preservation of Craftsmanship and Community Connect


In a world where fast fashion has conditioned our consumption patterns and produced huge wastage, this project aims to address these issues by educating people to make a difference to better the environment. In order to look to the future, we must preserve craftmanship and traditional methods of producing fashion, combined with new modern technology and innovations.

The project aims to help rejuvenate and enhance fashion and creative industries in the Greater Bay Area through PHVLO (our sustainable brand collective)’s strong global network. By bringing over an experienced international designer and professionals we hope to upskill the community through a series of talks, workshops and life drawing classes, and an exhibition. In addition, through this project, not only
we aim to produce a small couture capsule which targets the Asian market, we want to provide inspirational training, work opportunities, mentorship programs and unique benefits to our community.

About Johanna Ho

Johanna Ho graduated from Central Saint Martins in London with both undergraduate and masters degrees in 1997. Her graduation show was highlighted by the then London Times Fashion Editor Iain R. Webb as one of the top new talents of the year. Soon after graduation, Johanna launched her own label. Her first RTW collection was shown at London Fashion Week and bought by Barneys New York. Subsequent collections were sold to over 40 retailers internationally such as Isetan Takashimaya, Tomorrowland, and Beams in Japan; Selfridges, Browns & Harrods in London, and Lane Crawford, Harvey Nichols in HK. Following 5 years developing the Japanese market where she had over 10 shops under her own namesake, with 2 flagships in Roppongi Hills and Omotesando. In 2017, Johanna joined forces with both local and international talents to create a new sustainable, socially responsible, lifestyle brand collective, PHVLO, connecting creatives and the community.


PHVLO was launched in the UK in October 2017. It is a seasonless fashion brand that offers accessible, sustainably produced designs for an active and mindful lifestyle.

PHVLO story starts with a passion for fashion, coupled with a wish to do things differently. More than a fashion label, PHVLO is a counterbalance to wasteful and exploitative practices.

PHVLO develops functional seasonless fashion for a 25-hour lifestyle, reducing the need to multiply purchases to answer different needs. Each design is created individually, making use of fabrics and technologies that have minimal impact on the environment.

PHVLO is a movement that starts with a community with like-minded individuals. Collaboration and education are part of its ethos. They cultivate and leverage talents from renowned creative academic institutions to develop beautiful and functional designs that abide by their brand values.