The Power of “Industrial Design” and “Design-Driven” in Beijiao

  • Town facade research in Beijiao, Photo courtesy DEMO Studio.
  • Infographic sketch based on the research of industrial design in Beijiao. Photo courtesy DEMO Studio.

The project aims to discuss whether and how “Industrial Design” and “Design-Driven” can be an effective approach helping the local manufacturing industry of small household electrical appliances in Beijiao ,which is a town in City of Foshan to re-shape and re-define, facing the new policy implementation in the region, under the global economy structure shift and technology revolution.

The project aims to discuss whether and how “Industrial Design” and “Design-Driven” can be an effective approach helping the local manufacturing industry of small household electrical appliances in Beijiao ,which is a town in City of Foshan to re-shape and re-define, facing the new policy implementation in the region, under the global economy structure shift and technology revolution.

The project will look into the challenges and opportunities for the local enterprises, study the experiences and potentials that manufacturers can integrate with design-driven enterprises for reboot, explore the roles of “Industrial Design” and “Designer” in this chain, put forward some revisionary and referential proposals on the “Industrial design” and “Design-Driven” mechanism, and draw attention for design industry/manufacturers/supplier in Greater Bay Area among outstanding design talents and institutes by better matching their requirements.

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2020
Grantee: Zheng Qiu, Qiyun Deng, Yi Xu and Yunting Zhang

Qiu Zheng, Co-founder of DEMO Studio, Former Associate Editor-In-Chief of The Outlook Magazine, Zheng also has years of experience in marketing and branding management from his roles as Marketing Director of X+Q, Head of Business Development and Content of Liangcang. He is also a partner of Design Select Shop “For Sample".

Organisation: DEMO Studio

Founded in 2016, Demo is pan-design critics/workshop with a global vision. Demo is specialized in studies focusing on design and lifestyle trend, as well as management of design projects throughout market research, planning, execution and evaluation. Demo offers solutions including brand image design, customizing brand content, developing and activating of marketing campaigns. Demo works closely with top notch design talents across different industries with a special focus in design related studies.