05 Haw Par in Graphics
Haw Par Music Visual Identity Design Research Study
Designer Mentee: Adonian Chan (Recipient of Design Trust Seed Grant)
International Mentor: Hunter Tura
Lead Curator: Marisa Yiu (Co-founder/ Executive Director of Design Trust)
Design Brief:
The designer will respond to a curatorial brief and develop a graphic design concept that relates the Haw Par Mansion's history and myths, while bridging them to the contemporary, music foundation and its future use.
The concept will be realised as visual identity elements and wall murals working with and inspired
from the archives of the Mansion, as well as symbols and recovered ornamentation at Haw Par.
"Visual identity is a mean to convey the Foundation's background and vision through the use of logo, logotype, graphic style, colour, and graphic collaterals. The overall concept of the proposal is to convey Haw Par's heritage background while creating a dynamic system which evolves and adapts to future developments." - Adonian Chan
Designer Statement:
Looking into Haw Par's history and heritage, Adonian Chan has unpacked various architectural elements, motifs, colours and patterns of Haw Par into a simple and unified palette that truly represents the spirit of the new music foundation, its ethos, evolution and future application for different contexts. Working closely with Haw Par, the visual identity proposal consists of seven directions with different approaches. The overall concept is to connect Haw Par's mission in nurturing the next generation's music talent under the context of the conserved 1936 heritage building, fusing the eclectic architectural features with their vision in providing a unique space for the learning and appreciation of Chinese and Western music.
Lobby Mural
Designer Mentee: Adonian Chan (Recipient of Design Trust Seed Grant)
International Mentor: Hunter Tura
Lead Curator: Marisa Yiu (Co-founder/ Executive Director of Design Trust)
Design Brief:
The designer will respond to a curatorial brief and develop a graphic design concept that relates the Haw Par Mansion's history and myths, while bridging them to the contemporary, music foundation and its future use.
The concept will be realised as visual identity elements and wall murals working with and inspired
from the archives of the Mansion, as well as symbols and recovered ornamentation at Haw Par.
"Visual identity is a mean to convey the Foundation's background and vision through the use of logo, logotype, graphic style, colour, and graphic collaterals. The overall concept of the proposal is to convey Haw Par's heritage background while creating a dynamic system which evolves and adapts to future developments." - Adonian Chan
Designer Statement:
The mural design situates in the former bedroom of the Mansion. Now an entrance point and lift lobby, a number of original features and artefacts, including the Sun and Moon god from the former Tiger Balm Garden Hong Kong, are situated amongst the new mural design.
The mural utilises photos depicting the Garden prior to its demolition, and consists of layered imageries and an animated projection to provide a playful impression of Haw Par's history.
