Collaborator and Master-mentor

Renowned Designer and Artist.  Freeman Lau is now the Founder of KL&K Creative Strategics, the Vice Chairman of the Design Alliance Asia and the Chairman of Hong Kong Federation of Design and Creative Industries.

Having been working as a designer and artist for over 30 years, Freeman has achieved over 300 awards. The project he did for Watson’s Water, including the bottle design as well as the series of activities for brand image building, not only brought him the “International ‘Bottlewaterworld’ Design Award”, but also helped the brand enhance the market share tremendously. His signature set of posters – “Chairligraphy”, won the “Judges Award” and “Bronze Award” in Hong Kong International Poster Triennial 2010 and “Communicational Design” of Red Dot Design Award in Germany in 2011. In 2015, Hong Kong Heritage Museum organized the exhibition “Freeman Lau & Design: Independent Decisions”.

In 2021, Freeman was awarded the Best Publishing Award of Hong Kong Publishing Biennial Awards as well as DFA World’s Outstanding Chinese Designer (WOCD).