Head of Public Relations, Cheil Greater China
Born in Hong Kong, Irene is currently the Head of Public Relations at Cheil Greater China, a marketing agency serving clients such as Samsung Electronics and Volkswagen Brand in China. During her 10 years at Cheil, the agency has grown to employ 800 people in Beijing, 100 people in Shanghai and 80 people in Hong Kong. The agency specializes in PR, ATL, digital, social, content and event marketing.
Previously, Irene was the founding editor of Perspective magazine, a monthly publication focusing on architecture and design. During her six years leading the editorial team at Perspective, she initiated and launched sister publications--- Perspective Plus, Interiors Plus and started the “40 under 40” Designer Awards, as well as Perspective Design Awards.
Another area which Irene has always been passionate about is in the arts. She is also currently working to promote emerging Korean artists in Hong Kong and China.
She is based currently based in Beijing and Hong Kong.